No.
001
Bezzle
A tea company that wanted to feel like a slow Sunday.
Client
Halden
Year
2023
Work
Brand identity
Result
11 days to a name
Ink
The brief
Halden sells loose tea by post. Their old logo looked like a pharmacy label and nobody remembered the name.
What hatched
A soft wordmark drawn with one continuous bezier line, a steam-curve icon and a palette taken from brewed tea at four strengths.
Result
Eleven days from first call to a name the founders said out loud without wincing.
