No.
002
Curvix
Two years later, Bezzle grew up: packaging, site and subscriptions.
Client
Halden
Year
2025
Work
Brand relaunch
Result
+38% sign-ups
Ink
The brief
Halden outgrew its first identity when it moved from one tea to forty. The system had to scale without losing the slow feeling.
What hatched
A type family for forty tea names, packaging that stacks into a gradient on the shelf, and a subscription flow redesigned around taste instead of price.
Result
Subscription sign-ups rose 38% in the first quarter after launch.
