Tobi Mallory

Tobi Mallory

Menu

Craft

7 min

Designing for the first five minutes

What Courier's launch taught me about onboarding.

Most people decide in five minutes whether an app is for them. Courier’s onboarding had to earn those minutes.

Three steps, not seven

We cut onboarding to three screens and let the product teach the rest.

More from the logbook

More from the logbook

Studio

Why every project is a creature

Naming work like a collection made clients remember it.

Craft

Designing for the first five minutes

What Courier's launch taught me about onboarding.

Process

A week of motion loops

Forty loops for Kite, and the five rules that kept them light.

Research

Listening before drawing

Twenty-six interviews and the one sentence that changed Tally.

z
z
z
z

Save point

New quests open every season. Replies within a day.

Tobi Mallory

© 2026 Tobi Mallory. Every creature here is original.

z
z
z
z

Save point

New quests open every season. Replies within a day.

Tobi Mallory

© 2026 Tobi Mallory. Every creature here is original.

Create a free website with Framer, the website builder loved by startups, designers and agencies.